for Libraries |
for Libraries |
| Anyone who wants to raise extra money for a library must have this book! This inspiring guide brings the great principles of fundraising into focus and clearly illustrates 25 proven techniques you can put to work for your library today. Matching donors with funding opportunities, conducting auctions, soliciting donations on the Internet, lobbying legislatures, managing direct-mail campaigns, raising money through taxes, applying for grants, soliciting memorial gifts, and dozens of other methods become true possibilities in this enjoyable presentation. Learn about the psychology of sales, the keys to active and passive fundraising, and the ways to determine which moneymaking process best fits your current need. Do your library and community a favor; the funds are out there for you to be making a difference today. |
“Super collection of fundraising advice, tips, and suggestions that is relevant for all libraries. . . . . Highly recommended for all libraries, especially those now experiencing financial distress.” Library Journal
"Offers much advice that an academic library can use, from writing grant proposals and conducting a capital fundraising campaign to sponsoring special events, soliciting gifts, and holding used book sales. The advice is practical and well-organized." C&RL News
"Swan has provided the library field with an outstanding resource. This is one of those books that will be used, reused marked up, and become dog-eared and worn out. Get a new copy so it will last longer!" Reference and User Services Quarterly
"This resource can be described in one word—indispensable—and will be an invaluable tool for anyone seeking to improve library funds." Booklist
"Comprehensive . . . This format makes it extremely easy to pick and choose chapters that are pertinent or of interest to the reader." The Shy Librarian
"Plenty of texts will tell you how to write a grant or how to hold a book sale. But few of them do as good a job as this one in helping you decide if either of those activities will help you meet your goals." Marketing Library Services
Neal-Schuman Publishers
100 Varick St.
New York, NY 10013
Phone: 212-925-8650
www.neal-schuman.com
1-55570-433-6.
2002 .6x9 . 390 pp.
$69.95
Order this book through Amazon.com 
Send your comments to: jswan@ckls.org
Last Modified 7 July 2002